With zero cash burn and profit from day one, The Souled Store writes a new e-commerce story

Three youngsters from Mumbai turn their love for Star Wars into an online marketplace for pop culture merchandise. Next stop? Offline stores in Mumbai, Delhi and Bangalore. L to R: Rohin Samtaney, Aditya Sharma and Vedang Patel. Honey Mehta (26), a Bengaluru-based writer, is a pop culture enthusiast who can’t have enough…